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EU-wide project "Marketing for EU Ecolabel tourism accommodation services" successfully finalized
After three years G&L finalized the successful EU-wide project "Marketing for EU Ecolabel tourism accommodation services" at the end of 2008. It was accomplished on behalf of the EU Commission and the focus was laid upon acquisition and marketing. G&L managed the project and convinced – together with its international consulting-network – over 40 providers of accommodation services in 12 EU-member states to apply for the EU ecolabel.
More details under www.ecolabel-tourism.eu

Client:
European Commission – DG Environment

Tasks: Marketing for EU Ecolabel tourism accommodation services

Duration: 2006–2008 (three years)

Measures: Presence at international fairs, acquisition-meetings and -presentations as well as workshops in 12 EU-member states

Messeauftritt ITB

Stage interview with Ugo Pretato to the EU Ecolabel-project organized on the occasion of the Olympic Winter Games in Turin

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Capoeira-show in front of the EU Ecolabel-booth, ITB Berlin



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EU Ecolabel onstage-quizgame in the austrian hall, ITB Berlin



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Results acquisition EU Ecolabel for tourism accommodation services 2007 – 2008

In the course of two years the number of certified accommodation and camping services could be increased from 80/22 to 262/63. That corresponds to an increase around approximately 230 respectively 190 %.

Entwicklung der Anzahl an ausgezeichneten EU Ecolabel-Tourismusbetriebe
Development of awarded EU Ecolabel tourist accommodation services in numbers
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Detailed results acquisition EU Ecolabel for tourism accommodation services 2008

 Country
Consulted
Interest
Applications
Awarded*
 Italy 29 28 28 1
 Greece 3 3 0 1
 Spain 9 7 0 0
 Germany 4 4 3 6
 Austria 3 3 2 1
 Czech Rep.
2 2 2 2
 Slovakia 1 1 1 1
 Ireland 3 3 3 0
 Slowenia 1 1 1 1
 Rumania 1 1 1 1
 France 5 5 0 0
 Hungary 0 0 0 1
  61 58 41 15

* Certifications with support by the EU Ecolabel-Team; It is to be expected that most enterprises in the application process will be certified until mid of 2009.

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