EU-wide project "Marketing for EU Ecolabel products" successfully finalized
G&L and its partner-company Energon successully completed the three-year project "Marketing for EU Ecolabel products" at the end of 2008. It was accomplished on behalf of the EU Commission. The emphasis was acquisition and marketing, in order to increase the presence and visibility in the market. Later the field of action was extended and specified. Thus the focus was put onto cross-promotion with retailers and G&L intensified the co-operation with national Ecolabel-Systems.
Client: European Commission – DG Environment
Tasks: Marketing for EU Ecolabel products
Duration: 2006-2008 (three years)
Measures: Acquisition-workshops, body of arguments, cross-promotion with retailers, logo-marketing, communication of suppliers, consultation, presentations, print productions like the marketing-guide for EU Ecolabel companies, accompanying media work, etc.
